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Almost every state and country has the same problem convincing their closest neighbors to vacation next door. It’s no different Down Under. In fact, only one in five Australians said they would like to visit New Zealand. So what’s a New Zealand airline to do? How about an online reality show that documents the journey of Air …
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When it comes to interactive commercials featuring a naked guy running all around the U.K., this spot for the Peugeot 208 is like the Doctor Zhivago of the genre. The star of the spot is a cad who’s caught cheating on his significant other. At the point of discovery, the video pauses and the viewer …
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A few weeks ago, I wrote about Unilever introducing a global campaign, “Unleash the Chaos” to mark the launch of its new Lynx Attract and Axe Anarchy fragrances. Well, Unilever U.K. is upping the ante with a new online reality video, “Chaos on the Bus,” which shows several couples passionately kissing on a …
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How is it that PETA, an organization so in love with adorable furry things, can be so good at shocking us? Like, you’d never expect to see animal-lover Betty White perform bestiality on behalf of the Los Angeles zoo, right? But that’s kind of what PETA has done in this spot to promote veganism. Continuing …
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You all know it’s Social Media Week, right? Well trust us, you could cram a million seminars on the Importance of Authenticity into a can, and that still wouldn’t be near as fun as this video shot to promote the event. Set in the year 2062, “Future Hipsters” features elder-cools, who reflect on …
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Still have room in your hearts for some leftover Valentine’s Day marketing? Yup—just as we figured: You FUEL readers are just a big bunch of softies! Anyway, to promote its Dove Men + Care Deodorant, Dove put together this little…err…we don’t know whether to call it a Valentine’s Day flash mob, a soap opera, or …
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Target and Wieden+Kennedy have raised the bar again when it comes to fresh retail advertising. Their latest campaign, “Color Changes Everything” (which broke on the Grammy Awards and lit up the Twittererse), lived up to its name. The one minute version (we’re only able to show the 30-second version here) begins with a group …
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I love this execution for its beauty, distinction and potential. An exercise in street mapping and 3D projection, it beautifully merges two elements that wouldn’t coexist naturally—a tiger running through a metropolitan city. It also helps us imagine new frontiers that take static billboards to the next level, letting us see what they would look …
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This animated, Valentine’s Day ditty from Google could very well rank as the best spot to point out the inadequacy of its own product. Here we see a boy rush to the world-dominating search engine to learn what becomes a jump-roping girl most. The search engine tells him to shower her with flowers, chocolates, dinosaur …
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We really don’t know how Chipotle gets its beef, pork and chicken. In fact, in this modern, automated world, we’re not even quite sure what kind of options fast food Mexican restaurants have when it comes to acquiring livestock. We do know that this Chipotle spot, “Back to the Start,”—which made its TV debut during …
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