Ann Mack
Ann Mack
Director of Trendspotting
JWT
In her quest to oversee global trendspotting for JWT, Ann Mack helps brands turn shifts in the zeitgeist into opportunities.
Mack has worked on strategic projects for clients including Unilever, Kellogg’s and Kimberly-Clark. Most recently, she led the development of JWT’s AnxietyIndex.com—which focuses on helping brands navigate consumer anxiety—and the re-launch of JWTIntelligence.com.
Mack has appeared on NBC’s Today show, The Early Show on CBS, Fox and Friends, and Sky News; has been interviewed by numerous radio outlets, including the BBC and NPR; and has been quoted in dozens of publications, including The New York Times and USA Today for her thought leadership.
Before joining JWT in 2004, Mack led Adweek's coverage of the digital advertising industry as Interactive Editor.


