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Geoff Cottrill
Geoff Cottrill
CMO
Converse
Geoff Cottrill joined Converse, Inc. in 2007 as Chief Marketing Officer. He leads global brand development as well as marketing strategy and brand management functions including advertising, sports marketing, brand design, digital, communications, and retail marketing.
Under Cottrill’s leadership, Converse’s brand awareness has grown exponentially. Currently, listed as the No. 1 fashion brand on Facebook and ranked among the top 10 Facebook pages overall, Converse’s fan base spans the globe. Recently, chosen as Marketer of the Year by Adweek in 2010, Converse’s award winning marketing initiatives include its Three Artists, One Song series, Connectivity, Spark and Domaination campaigns that have garnered worldwide attention. Converse’s commitment to music extends beyond its campaigns to the creation of RubberTracks, a music studio in Brooklyn designed to allow the unknown artist a place to cultivate their craft, serving as a giveback to the music community by the brand.
Cottrill brings more than 25 years of marketing experience to the Converse brand. Prior to joining Converse, he was Vice President, Global Entertainment for Starbucks where he led marketing for music, film, literature and digital related products. Cottrill also spent more than nine years at The Coca-Cola Company as Group Director Worldwide, Entertainment Marketing, and 11 years at Procter & Gamble, Co. in various sales and marketing roles.
For the past three years, Cottrill has served on the board of the Grammy Foundation, which cultivates awareness, appreciation, and advancement of the contribution of recorded music on American culture.