Advertisers and agencies should always strive to be a catalyst for change and find those beautiful intersections of creativity and strategy – like this Kickstarter project that seeks to transform an underground train terminal into the world’s first underground park. New Yorkers have heard of it as “the Low Line,” the below-ground equivalent …

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I love this idea for the American Heritage Dictionary, that pulls your writings from social media, or elsewhere, and turns it into a self-portrait photo mosaic. It’s good to see a traditional brand and passé product reinvent itself in today’s modern media and put the consumers at the center of the conversation. …

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Google is partnering with advertising legends and global brands to re-imagine iconic campaigns (such as Alka Seltzer’s “I can’t believe I at the whole thing”) in today’s modern world.  An experiment, a documentary, and a will for change – this project sets out to help shape the medium of the future and inspire. Sure, it’s …

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I love examples of marketing that intuitively helps a cause at the same time. This one to increase bone marrow donations is no exception. By putting bone marrow registry kits inside packages of adhesive bandages, the marketer is taking away a barrier and providing an easy way to help people do …

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I saw this yesterday when it had a few million hits and this morning I woke up to 32 million hits, making this one of the fastest viral videos in history. This is one of those ideas that has the potential to change the world. This powerful 30 minute video, spotlights the leader of the …

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I love this execution for its beauty, distinction and potential. An exercise in street mapping and 3D projection, it beautifully merges two elements that wouldn’t coexist naturally—a tiger running through a metropolitan city. It also helps us imagine new frontiers that take static billboards to the next level, letting us see what they would look …

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We all know the power of targeted messages—we interact with them every day. We know what to expect from messages tailored just for us. They come to us via banner ads and direct mail, and we’ve come to ignore these messages. Then there’s this execution from Mercedes-Benz. It raises the bar for targeted content …

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In many cases, we book our flights and pick our seats based a variety of personal preferences. Some people like to fly early, others late. Some prefer an aisle seat over a window seat and refuse to sit in the middle. But what if our choices were based on the individual we …

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A little can say a lot, especially in the case of this outdoor execution for Volkswagen —created by Agency V and JCDecaux for the VW Up campaign in France. We tend to look for the big ideas when, sometimes, all we need to do is create a frame of reference. …

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There are a few different ways you can go with advertising/promoting social causes. You can be a “hanger on,” hoping your brand receives a trickle of goodwill and revenue along the way. Or, you can do something interesting enough to help fuel the conversation. Enter Kohlberg’s bun/bra packaging to benefit breast cancer …

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