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John Gerzema
John Gerzema
Executive Chairman
BrandAsset Consulting - A Young & Rubicam Company
John Gerzema—executive chairman of BrandAsset Consulting, a Young & Rubicam Company—is a world-renowned social theorist on consumerism and its impact on growth, innovation and strategy. As a consultant to corporate leaders in many of the world’s most admired companies, Gerzema is a pioneer in the use of data to identify social change and help companies both anticipate and adapt to new customer interests and demands.
Described as a “marketing guru” by Google, a “consumer expert’” by The New York Times and a “brilliant presenter” by The Economist, Gerzema co-founded Account Planning at Fallon before overseeing strategy for the Young & Rubicam Companies as Global Chief Insights Officer. As Executive Chairman of Brand Asset Consulting, he guides a global management consultancy with expertise in corporate, brand and marketing strategy and BrandAsset Valuator, the world’s largest consumer survey with data on over 40,000 brands in 50 countries.
Gerzema’s bestselling book The Brand Bubble identified the beginning of changes in consumer attitudes that preceded the financial crisis. It was named one of Amazon’s best business books of 2008 and best marketing books by Strategy + Business of 2009. His second book Spend Shift with Pulitzer-Prize winner Michael D’Antonio explores consumerism after the Great Recession, is a Wall Street Journal Bestseller, a Washington Post best-seller and one of Fast Company and Inc.’s Best Business Books of 2010 and ‘Book of the Week’ From The WEEK Magazine.
An analyst on innovation and social marketing, Gerzema is a board advisor to several companies and writes regular columns for Inc. Magazine and PSFK.