While we all now know that Arsenio Hall is the ordained Celebrity Apprentice, the question that 18 celebrity managers and publicists are now asking is: “How well did my celeb score with the public and potential advertisers?” As I write this teams of celeb interns are busily foraging through Twitter posts …

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With all this talk about GM not understanding social media because they dissed Facebook’s new ad platform, I wouldn’t say GM doesn’t get Facebook as much as I’d say Facebook doesn’t get advertising. I know this is a bold statement. But I say it with 25 years of ad experience including …

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On Sunday I watched talking babies and silly dogs during the commercial breaks. Mostly, I watched the game which was far, far better. On Monday, as I digested the tedious ad reviews from the ad pundits, I stumbled upon one from someone who isn’t: Jim Cramer. His essay, which appeared on …

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This teaser for a Samsung Super Bowl ad tries to make the company look good by making Apple consumers look bad.

 


The Giants’ win over the 49ers attracted an average 57.6 million viewers—the second most-watched NFC title game since 1982. Now, with a Giants/Pats rematch, I’m betting this Super Bowl will be the most watched ever. Besides being a heated rivalry and rematch of, arguably, the best Super Bowl teams ever, New York …

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Richard Kirshenbaum is no longer a boy. But, there was a time when you couldn’t pick up a copy of Adweek, Ad Age, New York magazine, Crains, or about five other publications, without reading about the “boy wonders of Mad Ave,” Richard and his partner, Jon Bond. This new memoir, Madboy: My Journey …

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If you guessed Edison, Ford, or Ben Franklin, guess again. (Here’s a hint: “Yeah, Yeah, Yeah.”) “My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. …

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You know that Apple is an awesome company with awesome branding. What you may not know is that it wasn’t always that way. Case in point, Apple’s first logo.* * From a talk I recently gave entitled; “Marketing 3.0“)

 


What sometimes gets diminished by tech-focused web marketing is the value of great, creative work. And, yes, advertising. There are many examples of how it contributes to bottom line results. One great example is Apple and its “Mac vs PC” campaign created by ad agency TBWA, which ran from ’06 to ’10. Apple stock …

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