I recently spotted these two ads at a New York City subway station. While usually funny, I see this happen often enough that I wonder if there isn’t a better way to monitor ad placement. One of my creative buddies recently captured a news story online of the Costa Concordia sinking with …
I’m often asked why CLIO added healthcare as a separate award show. The answer is simple. Healthcare advertising is subjected to grueling government regulation that hinders the creative process and it takes so much more energy and effort to “think outside the box.” The awards level the playing field and …
Do bad puns and potty humor still work in advertising? This phone booth ad outside the Clio offices at 770 Broadway caught my attention. It’s probably more surprising to our readers that there is a phone booth still present on the streets of New York. But besides that, does the ad work? …
Some of the best advertising is not new. In fact, good ideas can be used over and over as long as there’s a fresh twist. Take, for instance, the live-birds-in-ads bit. First, there’s an entire agency dedicated to using live birds. And here’s a billboard in India for headache medicine using …
The impending doom of Hurricane Irene might have been over-hyped by the 24-hour news coverage but that didn’t stop small business marketers from seizing upon the opportunity. One of the more popular cupcake bakeries here in NYC sent me an urgent email saying “Don’t let Irene crash your party” and urged me …
I didn’t think it was possible to be too edgy for the Dutch but this Hyundai commercial got the boot. It feels more like Fright Night than a pitch for a new car feature (one door on driver’s side; two on passenger side) but it got my attention. What do you think? Did they cross …
EtherFilms has created a platform on HTML5 that allows viewers to interact with movies and TV shows. What will this do for advertising—and how many links might show up as product placement? What could be interesting content might be a boon for advertisers.
What drinker wouldn’t have a little fun diving into a giant beer and getting a souvenir pic of the moment? Figuring the answer would be “all of them,” Newcastle Brown Ale created a huge replica of a mug, and let people climb into it—so to speak (watch the video to see exactly what I mean). …
For people outside the creative community, the thought of an entire movie about a font is absolutely ridiculous. However, fonts communicate so much. They can be pretty, sexy, powerful, attractive, bold, aggressive and so much more. Helvetica somehow seems to say it all and it’s the most powerful font in advertising. So download Helvetica—this 2007 …
The art of time elapsed photography is not new but if it is executed brilliantly it can be quite beautiful and awe inspiring. Sometimes, I really want a break from living in Manhattan but this video makes me proud to call this place home.
Karl Vontz is responsible for the brand development of one of the world’s most recognized advertising awards show: the CLIO Awards.
Vontz oversees the entry process, judging, and planning of the annual awards, as well as the development of new brand extensions such as CLIO Healthcare and the Key Art Awards.
Vontz has directed CLIO for the past four years and his background includes start-up work for technology companies in Silicon Valley.
He began his career 20 years ago working for a healthcare ad agency in Los Angeles.
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