“In the era of networked media you’re going to become a functionally integrated brand or a commodity.” So posited R/GA’s Chief Growth Officer, Barry Wacksman, on stage at the Palais this afternoon. In a seminar that was two parts organizational economics, one part magic, Wacksman and R/GA Chairman and CEO, Bob Greenberg, …
Read More
The line today at the Palais snaked, and snaked, and snaked all the way up to the third floor—hundreds of folks clamored to hear Digitas’s Global CEO Laura Lang, VEVO CEO Rio Caraeff, Universal’s Rob Wells, and media expert and moderator Jack Myers talk about music and brands. Of course, there was another panelist: recording …
Read More
Cannes is a place for grandeur. And of all the spots in Cannes, the Palais is grandest. The Debussy stage is the place to make bold statements about the future, to explore lessons learned from the past—and quite frankly, to brag a bit about the present. But today’s roster of presenters came …
Read More
Follow @fuel_the_future
