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Larry Tolpin
Larry Tolpin
President & Chief Innovation Officer
Intermark Group
Serving as President and Chief Innovation Officer of Intermark Advertising—the largest hybrid agency in the Southeast and one of the leading hybrid agencies in the country—Larry Tolpin’s role is a combination of innovation and inspiration, strategy and creative solutions, and helping clients lead and succeed in the digital/social media age.
He strongly believes there are no boundaries, no silos, and no rules. There are only brilliant, innovative ideas from creative partnerships across all disciplines. His focus is on creating world class ideas that make consumers talk about and fall in love with the brands, no matter where or how they might encounter those brands.
Tolpin is a proven leader and innovator: At JWT, he served as one of the company’s two worldwide creative directors as well as CEO of JWT West and JWT Canada. At BBDO, Tolpin was the North American Regional Creative Chairman, CEO and Chief Creative Officer of BBDO South, and Chief Creative Officer of BBDO Toronto and BBDO Canada. In addition, Tolpin was President and Chief Creative Officer for Ypartnership, the world’s leading travel, leisure, and entertainment marketing company. Some of the global brands he managed include Apple, Delta Air Lines, Diageo, FedEx, Ford, Frito-Lay, Jeep, Kraft, Nike, Pepsi, Pizza Hut, Sears, Sprint, Unilever, Visa, and the Walt Disney Company. Tolpin has won over 500 major creative awards from Cannes Lions to Clios, including Creative Director of the Year three times by major trade publications, and his agency being named Agency of the Year four times.