As someone who has watched trends for many years and come up with a few buzzwords of my own, I’m amused and startled by this notion of “storytelling” as the newest bit of jargon working its way into our marketing/PR vernacular. In the canon of marketing, it seems fair that telling stories …

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I’ve written before about how far advertising has come in terms of how women are portrayed. I’ve long been a fan of the Dove ads that show “real” women in “real” underwear, and sanitary pad brand Always has done a good job of portraying what having your cycle is really like—as in, …

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I’m experiencing a bit of social media myopia these days and think I need to adjust my lens. It’s getting blurry out there, isn’t it? In this crazy connected space we’re all playing in, every move we make is watched, followed and interpreted—sometimes without our consent. It’s a fact of life now. …

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Let’s face it: We are living in an over-networked world, with very few boundaries between life, love and work. I’ve been thinking a lot lately about what all this connection means to our already over-scheduled lives and what the payoff is from having thousands of Facebook friends or Twitter followers. During the …

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It’s hard not to feel stressed, and all the time. For starters, there’s global weirding and the many unknowns (and knowns!) of the economy. As PR people, life moves so fast because of how quickly media is changing; what exactly is news today, and how can we possibly keep a firm grip …

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With the next Cannes Lions on the distant horizon (I can barely make Fourth of July plans, so how in the world can I think about June 2012?) and my recent addition of Lisa Rosenberg to be president of Euro RSCG Worldwide PR, I’ve been obsessing a lot lately about teamwork and …

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It was a big week in Cannes, and I just flew home. From Jacksonville. So here I am in Connecticut trying to decide if I have Cannes envy after following my friends and colleagues in France on Facebook and Twitter. But what I’ve decided is that maybe Cannes isn’t the place for …

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With hyperlocalism making marketing noise these days, many businesses are looking to leverage location-based enterprises such as Foursquare to microtarget potential customers where they live. But why aren’t these same big brands looking to go local when it comes to the service sector or business-to-business propositions? Or settling down where they can …

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It’s been an interesting couple of weeks to be a PR professional. Or should I say, with the advent of all things social, an interesting couple of years? I’ve been talking about Brand Me for a while, but now more than ever—Anthony Weiner and his cyber sexcapades brings this to …

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We live in an outsourced world, of service providers in countries far from our own. And lawyers, ad agencies, PR and accounting firms in big cities are often the norm when servicing today’s corporations (which are often not in the same city as those service providers). In today’s connected world, I’m not …

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