This brilliant spot for London’s The Guardian piggybacks on The Three Little Pigs fairy tale to showcase the newspaper’s abilities in the digital age—as well as the power of social media. As seen here, the Pigs fable becomes a news event covered in print and on the Guardian‘s digital properties. From there, the story grows …

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Attention makers of movie trailers. We present to you today a fake trailer (“fauxler?”) from the comedy team of the Jimmy Kimmel Live!. This movie preview send-up is supposed to break through the movie-genre glass ceiling. Meaning, Kimmel notes, movies should be able to incorporate more than just a couple of genres at a time …

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We admit it: We’re not handy. Asking us to put a cabinet together registers at roughly the same level of difficulty as asking us to design a flux capacitor. And it doesn’t help that the instructions are sometimes put together by monks in Tibet. That’s why we applaud Ikea’s new “How to Build” YouTube …

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Think science only studies the kinds of viruses that make you hurt, sniffle and phlegm? Negative. Science also studies the kind of virus you hope to create with videos—the ones you hope will become the rage through social media. Just to make work even less fun for creatives, the Harvard Business Review …

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Just last week, we found a great little film shot to promote Icon motorcycle gear. Now we’ve discovered yet another fun little adventure short to promote sporting goods, this time for Vooray, a company that sells sportswear. What is it with these unknown sports gear companies and their thrilling little movies? This one …

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This spot for Icon Motorsports plays out like a modern Smokey and the Bandit (but with a much younger, thinner cop). At eight minutes and thirty seconds long, it’s practically feature film length, with chase scenes to match (particularly those in The Fast and the Furious: Tokyo Drift). Even more noteworthy: If you didn’t know …

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The long, national nightmare is just another month from finally being over. On Sunday, March 25, Mad Men returns, after an absence of what seems like the entire 1960s. To hold you over for those last four weeks, the AMC network has offered up these teasers. Perhaps you’ll want to space them out—maybe watch one …

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When it comes to interactive commercials featuring a naked guy running all around the U.K., this spot for the Peugeot 208 is like the Doctor Zhivago of the genre. The star of the spot is a cad who’s caught cheating on his significant other. At the point of discovery, the video pauses and the viewer …

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Rather than aiming directly toward potential enrollees, ever see college recruiting media that looks like it’s speaking to—and speaking the language—of parents? Of the 1950s? Sure, the students get the info they need. But are the colleges speaking the speak of youth? Are they being any fun? This recruiting spot from Western Australia’s …

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So you thought QR codes were the future of mobile marketing? Well a new story in Mashable says the status of QR codes is code red. The story cites a comScore study that concludes that only 14 million mobile-device-armed Americans have ever scanned a QR code. That translates into only five percent of …

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