First, Lady Gaga created products for Polaroid. Now Will.I.Am is getting into the car business. The ubiquitous rapper and producer just announced that he will build a mass-produced car based on a Chrysler platform. The new entity will be called IAMAUTO. Now and into the future, it seems there’s a …
Forget movie reviews, testimonials, the five-star system and even “tomatoes” (from sites like aintitcool.com). The future of movie criticism lies in graphics, pulses and shapes. Behold the work of Royal Academy of Art student, Frederic Brodbeck. His thesis is that movies can be visualized based on their editing structure, color, speech and motion. See his …
The Space Shuttle Atlantis returned from the International Space Station earlier today marking the end of a 30-year odyssey into the final frontier. I found this groovy and ambitious film from the 1970s touting our ability to colonize space. Guess the Re/Max balloon won’t be flying near Jupiter any time soon.
The future finally caught up with Rupert Murdoch and his salacious, tabloid rag, News of The World. The iconic and toxic British paper has folded due to a scandal involving journalistic ethics and a phone-hacking scandal. Subtext to all this: The paper’s raison d’être:—serving up cellulite on celebrities, the drunken frolicking of …
Well, it’s Friday here in Cannes. The week is coming to a close. Not much more time left to see the work, listen in on the seminars, hob-nob at the Carlton Terrace or obliterate yourself at the Gutter Bar (above). I thought I’d take this moment to provide a little perspective on …
One of the great things about the Cannes International Festival of Creativity is its power to surprise. In the “Cro-Magnon” pre-Internet days, you literally had to get on an airplane and go to the South of France to see the amazing work from around the globe. And even now—though we’re only a Google search away …
When I’m not doing my day job at TBWA\CHIAT\DAY or my semi-night job here at Adweek+AOL’s Fuel The Future, I run a little blog called Metal Potential. Metal Potential is my extremely subjective take on creative that I think will win at Cannes, The One Show, D&AD and more. I’m …
It used to be that an Effie Award was the quintessential “account guy” award. The award you won because you had the best looking pie charts and bar graphs. It was the award for the results. Well, the premium on results is more important than ever. But what I observed as a …
Rob Schwartz Chief Creative Officer TBWA\Chiat\Day, Los Angeles
During Rob Schwartz’s tenure at the Los Angeles office of TBWA\Chiat\Day, the office has experienced unprecedented growth to both its creative reputation and bottom line. In fact, the LA office was just put on Creativity’s A- List and is one of the Top 10 Most Awarded Advertising Agencies according to the Gunn Report.
A writer by trade, Rob’s work has earned nearly every major advertising award as well as Adweek’s “Best of the Decade.” Rob was previously named “Leader of The Year” by the Los Angeles Advertising Agencies Association (now known as thinkLA.), and he is one of the Top 25 Advertising Voices to follow on Twitter according to Adweek.
Recently, Rob has been one of the key creative leaders on the breakthrough Pepsi Refresh Project. He has also been leading creative efforts on Nissan’s “Innovation for All” campaign. In addition, he is the Global Creative Director on the Visa “go” campaign—Visa’s first worldwide advertising effort. And one of the creative leaders on the World’s First iAd for the Nissan LEAF.
You can follow his take on award-winning work on his blog, Metal Potential - http://metalpotential.posterous.com/ And follow his Tweets at Twitter.com/Schwartzie14 @Schwartzie14
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