Social networks were invented for one reason only: so we could communicate. So what do you think happens when someone tries to stop our talking? Have you followed the recent story of the well-known, highly-paid soccer star in the UK and his epic battle with Twitter users? He tried to force Twitter …
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Hands-up if you’ve noticed that many popular brands are reviving themselves by dredging up the past. I’m looking at my bookcase here at StrawberryFrog, full of old retro brands and books about retro brands, and they get the Frog senses tingling. Why? I think in this future-forward world, we are increasingly all …
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Sweden’s Martin Cedergren is at it again with this simple, great digital campaign for Carlsberg beer in Sweden. It’s a movement for Swedes who think of themselves as a little too bottled up, and are looking for fresh inspiration and ideas to have some fun and live life. In this little video, Carlsberg is trying …
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I asked in my last blog posting how far would you go to pay the bills. Well, now I’d like to ask how far you’d go just to get something cheaper. Just exactly what would you accept as a “trade-off” in return for a cheaper priced item? Say, for instance, you’ve had …
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Where did you see adverts today? In your newspaper? Magazine? TV and radio? Whilst surfing the net? How about when you play the latest video game on your console or games app on your mobile phone? There are over 1.5 billion gamers across the world today, and that is set to double …
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I was doing some work on my new book called ‘Uprising’ today, which is all about how brands can spark, crystallize and curate movements. I was thinking about historical movements in advertising like Apple, IKEA, and Diesel Jeans back in the early 1990s. And this got me asking myself which brand created the first movement marketing effort.
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