Closet HQ Lets You Play Virtual Fashion Stylist

 

Here’s a cool fashion concept that combines a personal shopper/stylist with a highly interactive website.

Closet HQ (coming soon—currently in beta) is an outfit that works with a fashion stylist named Jason who helps clients create a new wardrobe. Based on the video below, he seems to be the Closet HQ equivalent of Carson Kressley, formerly of Queer Eye for the Straight Guy. The difference, though, is that Jason photographs all the clothes in the client’s wardrobe (including the new stuff he helps you buy), then uploads everything onto the Closet HQ site. After that, you can fish through all your haute inventory and (this is the fun, interactive part) mix and match items virtually.

We did our own little mix-and-match exercise with the online app. Check out the bitchin’ outfit we put together (above, left)! Are we gifted, or what?!? Are you seeing this, Anna? Or at least you, Miranda Priestly?

The creative comes to us from The Science Project.

 
 
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