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In this day and age of bright, big, over-the-top outdoor advertising, here’s a somewhat more subtle approach. A Vancouver, Canada-area McDonald’s wanted to target people who were looking for a late night snack. So Cossette Vancouver–its agency–came up with a billboard that could only be seen at night. The billboard is created out of reflective …

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Last weekend marked the return of Smorgasburg, the food-related flea market on Brooklyn’s waterfront. While it’s a welcome return for fans of tortas, artisanal pickles, bbq and sweets of all kinds, as much as anything it represents a kind of public focus group for what’s new and what’s emerging in …

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Who knew that the Simpsons were really fashion icons? The staff of GQ has sifted through hundreds episodes and discovered that Springfield’s population has had quite an influence on high fashion design. Everything old is new again? That’s how Mr. Burns’ closet seems to inspire Simon Spurr’s 2012 runway fashions. Ned Flanders’ …

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Talk about timing: Mad Magazine launched its iPad app on April Fool’s Day. The price? In Mad parlance: (cheap!). In real English: The app itself is free, but the issues themselves really aren’t. DC Comics, Mad’s parent, is charging $4.99 for a single current issue and $9.99 for a yearly, 6-issue subscription. …

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The Free Universal Construction Kit from Adapterz on Vimeo.



Like many things these days, the world of construction toys has gotten quite segmented. Legos work separately from K’nex which work separately from Lincoln Logs which work separately from Tinker Toys and so on and so on. A problem in search of a solution? An unmet solution in search of a demand? How about a …

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It used to be that most offices were on the formal side when it came to the dress code. Then during the rise of the dot-com era, ‘business casual’ became more the norm. Soon afterwards, ‘casual Fridays’ evolved to the rest of the week. However, with the success of TV shows like AMC’s Mad Men

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The Making of the NY Times / NYU Alan Gilbert Mocap Project from GreenDot Project on Vimeo.



We’ve all see the “making of” videos where an actor (okay, Andy Serkis) or an athlete don motion capture reflectors so that they can be properly animated for CGI or for a video game. Nothing new there. But what if you used that technology to get at the essence of the art of symphony conducting? …

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Jazz musicians aren’t really in the creative mainstream these days, and while pianist Vijay Iyer has been receiving his share of acclaim, he’s still a relative unknown to those outside the insular jazz world. He’s just released the second disk from his trio, and few bands are more indicative of today’s America: pianist Iyer is …

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Bigger isn’t always better. To get some buzz for Legoland Windsor in the U.K., DLKW Lowe created a unique poster campaign–a series of tiny little billboards installed around London promoting different aspects of the fun park. Pretty ingenious. But there’s more to the 12-inch-high campaign. It invites passers-by to take photos and …

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Pairing up with the excitement about the 1940 Census (see previous post below), it seems appropriate to note that St. Martin’s Press is about to issue the paperback of 2030, the debut novel by comedian and filmmaker (Defending Your Life, Lost in America, Real Life) Albert Brooks. In the novel, Brooks looks ahead …

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