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Okay, I admit it. I’m sucker for any ad with animals. I love the Travelers Insurance dog campaign, the Budweiser Clydesdale Super Bowl spots—even the GEICO Piggy commercial. (Full disclosure: I originally went to college to become a veterinarian and have written and overseen my share of animal campaigns for clients ranging from Apple and …
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Every week, we get so engrossed in the creepy, macabre, flash-cuts that are the opening credits for F/X network’s American Horror Story, we forget to share them with you. But this week, the ghost-of-posts-past-due hit us upside the head with our laptop. And with that, we realized we need to draw your attention to one …
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As I keep reminding my agency colleagues, clients, and readers, some of the best advertising ideas for the digital and social media age are not ads. Take this new innovative Brazilian social media campaign for Olla Condoms entitled “Unexpected Babies.” Focusing on young men, Olla created thousands of Facebook profiles, setup with the names of …
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We’re smitten by this new spot from Martini, the vermouth makers. Driven by the slogan, “Luck is an attitude,” the commercial features a young go-getter going through his day in a split-screen scenario—his right-screen self being a bit more of a go-getter than his left screen self. (Sadly, we identify with his left-screen self.) Aside …
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Remember Mood Rings that would change color in response to your emotions and body temperature? Well, Toyota has created a mood car that is like the ultimate smartphone on four wheels. This week at the Tokyo Motor Show, Toyota showed off the Fun-Vii, a concept car whose exterior serves as a …
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The New York tech community is a pretty amazing thing. Newcomers to New York Tech Meetup or General Assembly are shocked at how friendly and helpful everyone is; these places are overrun with enthusiasm, energy and optimism. You wonder, “What are these kids on?” The answer: the ecstasy …
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We were trolling G.E.’s Facebook page, looking to get G.E. fans to check out our post on G.E.’s Santa Sleigh (yes, we do that) when we stumbled upon another cool G.E. digital marketing effort: An Instagram Photo contest. Basically, you take a smartphone photo of something that’s G.E.-like (more on that …
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In an effort to suppress the air sickness that comes with wondering if your bags made your flight, Delta Airlines has launched a mobile luggage-tracking app. Once you check your cases, you’ll be able to see their whereabouts on your smartphone. And you’ll get a heads-up on where to meet them when you land. This …
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We still can’t get over the cool special effects featured in today’s commercials. EFX that would have once been unimaginable for blockbuster motion pictures are now becoming commonplace in TV commercials. Here’s one for the HTC Rezound smartphone which—in music mode—“delivers thundering bass, soaring midrange, and crisp highs.” Judging by the damage done …
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We respect a Creative who knows that new mediums require new rules of engagement. Which is why we’re really impressed with this interactive iPad ad Audi did in Brazil. The video above shows the ad in action: It announces that Audi magazine is now available on the iPad, and asks the user to trace his …
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