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Tag Archives: Advertising Week
Picture this: You’re shopping for a camera at Best Buy. You examine one particular model, at which point images and/or graphics are beamed from a projector onto the counter in front of you. You can interact with these graphics just like you’d interact with a smartphone or iPad. You can compare prices, read reviews, see …
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The Dos Equis spot “Coffee”—for Heineken USA and done by Euro RSCG New York—won the Best-of-Show award at the 2011 Radio Mercury Awards Tuesday (part of Advertising Week festivities). And if that’s not interesting enough for The Most Interesting Man in the World (the Dos Equis ambassador character), the award …
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It’s challenging enough to create an integrated campaign with an effective digital/social media arm. Now add another goal: To launch a new yearly event that will mean as much to consumers as, say, Black Friday. That’s what American Express—with the help of Crispin Porter + Bogusky and Digitas—accomplished with their effort, Small Business …
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Ad biz people may not stroll much along the Madison Avenue Advertising Walk of Fame—seeing as how so much of “Madison Avenue” no longer works on actual Madison Avenue. But if the agencies were still there, they’d see several new residents on the Walk. Today at Advertising Week, two new icons were admitted: Allstate’s Mayhem …
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Facebook may be king of the social media space, but in the space known as the Best Buy Theater in Times Square Monday night, MySpace ruled. It was there that the opening night concert, the MySpace Amp’d Up party, ramped up the crowd. The performers—The Far East Movement, Natasha Bedingfield and B.o.B.—delivered …
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Since the demise of the three-martini lunch, there can’t be enough reasons for the Madison Avenue crowd to party. Luckily, the forces behind Advertising Week provided one. Hundreds of revelers visited Radio City Music Hall Monday evening to celebrate the beginning of Advertising Week, including AOL CEO Tim Armstrong, Advertising Week founder …
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Ever watch a movie trailer that seems to exist only for the sake of its soundtrack? Seriously, can you imagine the Pulp Fiction trailer without the urgency of Dick Dale and His Del-Tones’s Misirlou?. Well, turns out that sometimes movie trailer makers really do craft trailers around music. At Monday’s Advertising Week seminar, …
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Make sure to check FUEL THE FUTURE all this week—October 3rd through October 7th—as we cover New York’s eighth Advertising Week. We’ll alert you to the week’s big award winners, post the best event photos, and share the most groundbreaking revelations. Story Index: Augmented Reality Lets You Tap the Light …
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Earlier this week, we saluted an agency that did a great job of advertising itself by doing a digital take on the old Winky Dink and You interactive TV cartoon. And, again, in the spirit of the upcoming Advertising Week (which starts Monday—make sure to follow the happenings here), we’re …
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Back in the ’50s and ’60s—before a “winky dink” became a wink-wink term—there was a TV cartoon show called Winky Dink and You. At Winky’s request, Kids watching were invited to slap a sheet of clear plastic (part of a Winky Dink kit sold in toy stores) onto their TVs …
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