Rather than aiming directly toward potential enrollees, ever see college recruiting media that looks like it’s speaking to—and speaking the language—of parents? Of the 1950s? Sure, the students get the info they need. But are the colleges speaking the speak of youth? Are they being any fun?
This recruiting spot from Western Australia’s Central Institute of Technology makes a beeline toward the type of geek that would supposedly be into attending C.I.T. (and maybe most universities). The promo—starring Perth comedy team Henry & Aaron—includes vomiting and horror-film-style impalement.
Looking at the school’s course listings, we’re glad to see C.I.T. offers advertising classes—because the institute could really teach creatives a lesson or two.
