If any of you marketers have prayed someone would come up with a way to bring more social-network interactivity to TV watching, fear not: Panasonic has done it. Not just that, but the electronics behemoth did so at CES yesterday with superstar Justin Timberlake!
That’s all the good news.
The bad news is that the social-network interactivity that Panasonic has armed into its new Viera TV fleet is the practically prehistoric Myspace (formerly “MySpace”).
Panny: Have you heard of a slightly more popular platform called Facebook? It’s so mainstream now, it’s cool to hate.
Justin: Dude, you not only failed to bring sexy back with this move, you pretty much catapulted yourself back to ‘N Sync. Need we remind you that you recently costarred in a movie about Facebook? Have you noticed nobody’s made a movie about Myspace? That’s because it’s years and years past its freshness date. (If they ever do make the Myspace movie, they’ll ask you to star in it for sure, don’t you worry, brother.)
If this little brush with obsolescence hasn’t dissuaded you Industry folk from the concept, here’s the crux: Users with Panasonic TVs armed with Viera Connect will be able to do Myspace on their TVs while watching TV and music videos. This would no doubt slow the internet to a crawl during NCIS.