In the wake of yet another mega-celebrity death by drug overdose (allegedly), we feel it’s a good time to applaud the efforts of the Israeli Anti-Drug Authority.

Here, we see their latest Facebook campaign (which we can’t access here in the U.S.), “Drugs Set Your Timeline,” in which the social media site’s newish Timeline feature is hijacked to show us a young man side-by-side in two different realities: one in which he’s drug-free; the other in which he’s a junkie.

This effort from McCann Digital Israel could very well be a more effective substance-abuse deterrent than the deaths of ten Whitney Houstons.