We really liked MetLife’s Super Bowl ad in which dozens of classic TV cartoon characters unite in a meadow for…well, we’re not quite sure why they’re gathering (picnic?). But we think MetLife used cartoon characters because they best illustrate MetLife’s message, “Every family, everywhere, should have the financial security they need. Not just the ones who can figure it out…” So basically, cartoon characters are deemed a little light in the cognitive department.
But that’s not why we’re posting. In addition to the actual spot—featuring everyone from Peanuts to Marvin the Martian to the Jetsons—MetLife also went the extra nine yards (or whatever the most crucial yardage was at this year’s Super Bowl) to produce several “behind-the-scenes” spots. We used quotes in that last sentence because these B.T.S.’s don’t actually show the making of the main commercial; they’re just fun bits starring a few of the commercial’s guest ‘toons. We think they’re even more fun than the actual commercial (at bottom of page).
Check out “Snagglepuss Behind the Scenes” above and the rest below.




