I love this execution for its beauty, distinction and potential. An exercise in street mapping and 3D projection, it beautifully merges two elements that wouldn’t coexist naturally—a tiger running through a metropolitan city. It also helps us imagine new frontiers that take static billboards to the next level, letting us see what they would look like if they were mobile.

From Le3 Paris, this transient idea opens up a world of possibilities for future uses—from guided information and tours, art displays and graffiti to, of course…advertising.