When it comes to interactive commercials featuring a naked guy running all around the U.K., this spot for the Peugeot 208 is like the Doctor Zhivago of the genre.

The star of the spot is a cad who’s caught cheating on his significant other. At the point of discovery, the video pauses and the viewer is prompted with: “Let your body drive,” “yes” or “no.” Should you click on “no,” the video will conclude shortly thereafter, with the cad receiving his just deserts. But should you opt for “yes,” you’ll prompt naked guy to commence a long (07:13 minute) series of nude adventures through Great Britain (though, in all fairness, he finally finds some clothes about two-thirds of the way through). So basically, to get to the end of the commercial, you need to click on “yes” each time (though if you go back later and click “no,” you’ll see even more naked ass).

This interactive extravaganza finally ends “It takes a series of incredible events to realize that you’re a product of your actions. That life-changing decisions are around every corner. You just have to follow your instincts, trust your body, and fate will point you in the right direction.” This is followed by the tagline, “Let your body drive.”

Bonus: There’s also a “let your body drive” website, including the interactive spot above and a Peugeot 208 showroom (as in gallery). More is coming later.

By the way, when you finally see the bubble of a car at the end of the spot, you wonder if it was really worth the trouble of running around bare-assed through (it seems) all of England. With this kind of nudity, the guy should have landed in a Porsche.