Target and Wieden+Kennedy have raised the bar again when it comes to fresh retail advertising. Their latest campaign, “Color Changes Everything” (which broke on the Grammy Awards and lit up the Twittererse), lived up to its name.

The one minute version (we’re only able to show the 30-second version here) begins with a group of Cirque du Soleil-like characters arriving in town by a red hot air balloon. As they pour out of the balloon basket, they scale up balconies, crash through windows, run through apartments, and jump into pools, as they transform everything in their wake into colorful, spring Target products. Finally, they literally flip back into the balloon basket and fly off to invade another city.

The only audio you hear throughout the story is a very playful version of the French-Canadian song we learned as kids, “Alouette” by The Delta Rhythm Boys.

The music, the choreography, the Soraya Dayani styling and the production by Smuggler’s Filip Engstrom are perfect. It’s fun, chic and cheerful for the dreary days of winter to promote Target’s new, colorful spring collection. However, the beloved French-Canadian song might take a little while to get out of your head.

Cheers to Target and Wieden for spreading some color and warm creative sunshine into our cold winter lives. Well done.