A few weeks ago, I wrote about Unilever introducing a global campaign, “Unleash the Chaos” to mark the launch of its new Lynx Attract and Axe Anarchy fragrances.

Well, Unilever U.K. is upping the ante with a new online reality video, “Chaos on the Buses,” which shows several couples passionately kissing on a bus ride to explain the “chaos” Lynx creates when men and women wear it.

The fun and steamy video (above) created by Tullo Marshall Warren captures unsuspecting passengers’ reactions like it’s a kissing flashmob (the Lynx Effect YouTube Channel shows the entire video campaign).

To make the campaign even more engaging, Lynx created the Facebook app, Chaos Watch, which enables users to map sightings of Lynx-related chaos on a map of the UK.

For Lynx Effect Twitter followers, Unilever provides additional content including kissing and dating tips.

Lynx launched the original “Unleash the Chaos” campaign on January 23rd in the U.K. with a digital teaser campaign along with the T.V. ad below, created by BBH London.

Kudos to Unilever and their agencies for creating smart, fun, 360-degree, integrated chaos. I look forward to seeing more creative and technological surprises as they unfold the campaign across the world.