Still have room in your hearts for some leftover Valentine’s Day marketing? Yup—just as we figured: You FUEL readers are just a big bunch of softies!

Anyway, to promote its Dove Men + Care Deodorant, Dove put together this little…err…we don’t know whether to call it a Valentine’s Day flash mob, a soap opera, or a group viral Karaoke video. But whatever you call it, in this video, Dove recruits a group of men who love their ladies (“I married her—not because I could live with her—but because I couldn’t live without her”) to group-serenade their women to the Backstreet Boys’s “I Want it That Way.”

We don’t know if you folks have ever Karaoke’d (actually we do know: You have), but the act of unprofessional singing in public tends to trigger a sweat response. Thus, the Dove men’s deodorant is the perfect product for sponsoring this sing-a-thon.

And by the way, while watching this, the softiest of you softies out there may even shed 78% of a tear.